Tbh I think they've lost the plot (this isn't an attack before we get started, but £709 for a phone! lol).
While they could get away with being arrogant while Steve Jobs was around, there's nobody in Apple corporate team now who has even 0.0001% of his charisma, with steve they could get away (mostly!) with being arrogant but without appearing to be arrogant. Now they just seem arrogant.
I think if I see another Jonny Ive video I'll be sick and if they use the word "fun" to describe a new phone or OS then I'll be sick over my sick.
Forstall was obviously content with treading water in the software department and this is where Apple should be making huge strides forward (hardware is so *meh* - there's little you can add now or do to make hardware purchases seem worthwhile) but they sat back and made "dot" improvements to the OS and masqueraded them as major versions, sad from the company that reinvented the smartphone and changed the market. Google have the opposite philosophy because they're not making hardware (per-se), so the advances, tweaking, refining of software (Android) goes on from major version to major version. Android was laughable as an phone operating system just a few releases back...but now it's good, very good.
That buzz is definitely nowhere near what it used to be and I suspect that there will be buyers remorse for a lot of 5S owners, you know, basically knowing that you've bought the same phone as last time because the biggest differentiator between the old hardware (5) and new hardware (5S) is software (and it's visible this time because the look and feel has changed). I've been there, 4-4S...wow Siri's great...1 day later never using it again. If the touch sensor is as good as it should be, then I think that's a great addition to the hardware and has been integrated in the manner which we have become accustomed to with Apple.
I long for Apple to listen to what their customers want, I'd love them to fix things that just don't work right and to add basic functionality that's missing from the OS. But even if they did that, it'd still be a hard sell to get me back they're just *too* expensive now when the competition are making products that are just as premium as Apple themselves.
Come on Apple, think, you know, different.
(PS before the pauper or non-baller comments, most people would love to take home the amount of tax my wife pays per month as a salary!)
