In the process of starting up a little venture - brand name all decided etc. and just about to get a website going. Now, 'mybrandname'.co.uk is free, however the .com isn't. It goes to some random Japanese website (that's completely different to what I wanna use it for, so no worries about possible confusion!). I'm quite keen on having the .com, and having the .co.uk as a back-up. In my mind it looks more proffesional, and I have aspirations of appealing to an international audience in the future. Also I know a lot of people usually type in .com automatically, so it'd be handy to have both anyway.
Now, I can have both if I put a 'stop word' in - so 'thebrandname.com' and .co.uk are free, and it does make sense. My question is, what's best to do? Just have .co.uk, have both if I add 'the' in, or think up something else (although the brand name can't be changed, so it would have to be something clever that still relates?).